Author: Steward, W. T.

Methodological challenges and scientific rewards for social psychologists conducting health behavior research

(2004)
Center Authors: Salovey, P., Steward, W. T.

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http://ei.yale.edu/publication/methodological-challenges-scientific-rewards-social-psychologists-conducting-health-behavior-research/

The focus of this chapter is on the challenges of connecting social psychological theory and research to important health outcomes in ecologically complex settings.

Salovey, P., & Steward, W. T. (2004). Methodological challenges and scientific rewards for social psychologists conducting health behavior research. In C. Sansone, C. C. Morf & A. T. Panter (Eds.), The Sage handbook of methods in social psychology (pp. 443-456). Thousand Oaks, CA: Sage Publications.

How to word effective messages about smoking and oral health: Emphasize the benefits of quitting

(2004)
Center Authors: Steward, W. T., Salovey, P.

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http://ei.yale.edu/publication/word-effective-messages-smoking-oral-health-emphasize-benefits-quitting/

This project examined whether smokers differentially responded to messages about oral health that emphasized either the benefits of quitting smoking (gain-framed) or the risks of continued smoking (loss-framed). The study found that smokers are more receptive to the information that emphasizes the benefits of quitting.

McKee, S.A., O’Malley, S., Steward, W.T., Neveu, S., Land, M., & Salovey, P.(2004). How to word effective messages about smoking and oral health: Emphasize the benefits of quitting. Journal of Dental Education, 68, 569-573.

Need for cognition moderates responses to framed smoking-cessation messages

(2003)
Center Authors: Steward, W. T., Schneider, T. R., Salovey, P.

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http://ei.yale.edu/publication/need-for-cognition-moderates-responses-to-framed-smoking-cessation-messages/

In this study, smokers at public events read brochures containing brief gain- or loss-framed smoking-cessation messages. Individuals lower in need for cognition had greater intention to quit after reading a gain-framed message than after reading a loss-framed message—a finding consistent with our predictions—whereas framing did not affect the persuasiveness of messages among people higher in NFC.

Steward, W. T., Schneider, T. R., Pizarro, J., & Salovey, P. (2003). Need for Cognition Moderates Responses to Framed Smoking‐Cessation Messages. Journal of Applied Social Psychology, 33(12), 2439-2464.