Author: Schneider, T. R.

Matching health messages to health locus of control beliefs for promoting mammography utilization

(2004)
Center Authors: Schneider, T. R., Salovey, P.

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http://ei.yale.edu/publication/matching-health-messages-health-locus-control-beliefs-promoting-mammography-utilization/

This field experiment examined the persuasiveness of matching health messages to individuals’ health locus of control beliefs in an effort to promote screening mammography. Women who received information consistent with their health locus of control beliefs generally were more likely to obtain a mammogram 6 and 12 months after the intervention than women who received information that was not consistent with their health locus of control orientation.

Williams-Piehota, P., Schneider, T. R., Pizarro, J., Mowad, L., & Salovey, P. (2004). Matching health messages to health locus of control beliefs for promoting mammography utilization. Psychology and Health, 19, 407-423. doi:10.1080/08870440310001652678

Need for cognition moderates responses to framed smoking-cessation messages

(2003)
Center Authors: Steward, W. T., Schneider, T. R., Salovey, P.

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http://ei.yale.edu/publication/need-for-cognition-moderates-responses-to-framed-smoking-cessation-messages/

In this study, smokers at public events read brochures containing brief gain- or loss-framed smoking-cessation messages. Individuals lower in need for cognition had greater intention to quit after reading a gain-framed message than after reading a loss-framed message—a finding consistent with our predictions—whereas framing did not affect the persuasiveness of messages among people higher in NFC.

Steward, W. T., Schneider, T. R., Pizarro, J., & Salovey, P. (2003). Need for Cognition Moderates Responses to Framed Smoking‐Cessation Messages. Journal of Applied Social Psychology, 33(12), 2439-2464.

Matching health messages to information-processing styles: Need for cognition and mammography utilization

(2003)
Center Authors: Schneider, T. R., Salovey, P.

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http://ei.yale.edu/publication/matching-health-messages-to-information-processing-styles-need-for-cognition-and-mammography-utilization/

This experiment examined the impact of tailoring persuasive health communications to one aspect of individuals’ information-processing styles, that of the need for cognition (NFC), the enjoyment of thinking deeply about issues.  Messages matched to an individual’s NFC were better at motivating mammography 6 months  later among high-NFC women.

Williams-Piehota, P., Schneider, T. R., Pizarro, J., Mowad, L., & Salovey, P. (2003). Matching health messages to information-processing styles: Need for cognition and mammography utilization. Health Communication, 15, 375-392. doi:10.1207/S15327027HC1504_01.

Matching health messages to monitor-blunter coping styles to motivate screening mammography

(2005)
Center Authors: Schneider, T. R., Salovey, P.

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http://ei.yale.edu/publication/matching-health-messages-to-monitor-blunter-coping-styles-to-motivate-screening-mammography/

This study examined whether providing messages matched to women’s monitor– blunter coping styles is effective in encouraging mammography utilization. Results indicated that messages matched to a woman’s monitor– blunter coping style encouraged mammography after 6 months more effectively than mismatched messages and were significantly more effective for blunters but not for monitors.

Williams-Piehota, P., Pizarro, J., Schneider, T. R., Mowad, L., & Salovey, P. (2005). Matching health messages to monitor-blunter coping styles to motivate screening mammography. Health Psychology, 24, 58-67.doi: 10.1037/0278-6133.24.1.58

Message framing and pap test utilization among women attending a community health clinic

(2005)
Center Authors: Rivers, S. E., Salovey, P., Pizarro, D. A., Schneider, T. R.
Topics:
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http://ei.yale.edu/publication/message-framing-and-pap-test-utilization-among-women-attending-a-community-health-clinic/

In a randomized experiment, women (N = 441) watched either a loss- or gain-framed video emphasizing the prevention or detection functions of the Pap test to test the hypothesis that loss- and gain-framed messages differentially influence health behaviors depending on the risk involved in performing the behavior. As predicted, loss-framed messages emphasizing the costs of not detecting cervical cancer early and gain-framed messages emphasizing the benefits of preventing cervical cancer were most persuasive in motivating women to obtain a Pap test.

Rivers, S. E., Salovey, P., Pizarro, D. A., Pizarro, J., & Schneider, T. R. (2005). Message framing and pap test utilization among women attending a community health clinic. Journal of Health Psychology, 10, 65-77. doi: 10.1177/1359105305048556