Publication: Psychology and Health

Matching health messages to health locus of control beliefs for promoting mammography utilization

(2004)
Center Authors: Schneider, T. R., Salovey, P.

DOWNLOAD
http://ei.yale.edu/publication/matching-health-messages-health-locus-control-beliefs-promoting-mammography-utilization/

This field experiment examined the persuasiveness of matching health messages to individuals’ health locus of control beliefs in an effort to promote screening mammography. Women who received information consistent with their health locus of control beliefs generally were more likely to obtain a mammogram 6 and 12 months after the intervention than women who received information that was not consistent with their health locus of control orientation.

Williams-Piehota, P., Schneider, T. R., Pizarro, J., Mowad, L., & Salovey, P. (2004). Matching health messages to health locus of control beliefs for promoting mammography utilization. Psychology and Health, 19, 407-423. doi:10.1080/08870440310001652678