Publication: Journal of Experimental Social Psychology

The influence of message framing on intentions to perform health behaviors.

(1995)
Center Authors: Salovey, P.

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http://ei.yale.edu/publication/influence-message-framing-intentions-perform-health-behaviors/

Two studies examined the moderating effect of involvement with the health issue and type of target behavior on the influence of message framing on intentions to perform health behaviors relevant to preventing or detecting skin cancer.

Rothman, A. J., Salovey, P., Antone, C., & Martin, C. D. (1993). The influence of message framing on intentions to perform health behaviors. Journal of Experimental Social Psychology, 29, 408-433. doi: http://dx.doi.org/10.1006/jesp.1993.1019

A field experiment testing the utility of regulatory fit messages for promoting physical activity

(2008)
Center Authors: Latimer, A. E., Rivers, S. E., Salovey, P.

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http://ei.yale.edu/publication/a-field-experiment-testing-the-utility-of-regulatory-fit-messages-for-promoting-physical-activity/

The study examined whether messages tailored to individuals’ promotion- or prevention-goal orientation (regulatory focus) elicit positive thoughts and feelings about physical activity and increase participation in physical activity.  As a result of this field experiment, tailored messages that fit individuals’ regulatory focus led to greater physical activity participation and more positive feelings than non-fit messages, particularly in the promotion-focused condition.

Latimer, A. E., Rivers, S. E., Rench, T. A., Katulak, N. A., Hicks, A., Hodorowski, J. K., Salovey, P. (2008). A field experiment testing the utility of regulatory fit messages for promoting physical activity. Journal of Experimental Social Psychology, 44, 826-832. doi:10.1016/j.jesp.2007.07.013