Publication: Journal of Dental Education

How to word effective messages about smoking and oral health: Emphasize the benefits of quitting

(2004)
Center Authors: Steward, W. T., Salovey, P.

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This project examined whether smokers differentially responded to messages about oral health that emphasized either the benefits of quitting smoking (gain-framed) or the risks of continued smoking (loss-framed). The study found that smokers are more receptive to the information that emphasizes the benefits of quitting.

McKee, S.A., O’Malley, S., Steward, W.T., Neveu, S., Land, M., & Salovey, P.(2004). How to word effective messages about smoking and oral health: Emphasize the benefits of quitting. Journal of Dental Education, 68, 569-573.