Publication: Health Education Research

Preaching and practicing: The structure and consistency of health-protective attitudes and behaviors.

(1987)
Center Authors: Salovey, P.

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http://ei.yale.edu/publication/preaching-practicing-structure-consistency-health-protective-attitudes-behaviors/

The structure of attitudes toward health-protective behaviors (HPBs), the reported performance of HPBs, and the consistency between attitudes and self-reported behaviors in this domain were examined in a group of health care providers (RNs) and non-providers (college students and public school teachers).

Salovey, P., Rudy, T. E., & Turk, C. (1987). Preaching and practicing: The structure and consistency of health-protective attitudes and behaviors. Health Education Research, 2, 195-205. doi:10.1093/her/2.3.195

The identification of framed messages in the New York State Smokers’ Quitline materials

(2010)
Center Authors: Latimer, A. E., Salovey, P., Toll, B. A.

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http://ei.yale.edu/publication/the-identification-of-framed-messages-in-the-new-york-state-smokers-quitline-materials/

The current study examined message framing in telephone counseling sessions with smokers calling the quitline through content analysis of service calls and print materials. Research suggests that smoking cessation messages are most persuasive when framed in terms of the benefits achieved from quitting (i.e. gain-framed) than when framed in terms of the costs of not quitting (i.e. loss-framed).

Latimer, A. E., Green, K. E., Schmid, K., Tomasone, J., Abrams, S., Cummings, K. M., Celestino, P., Salovey, P, Seshadri, S., & Toll, B. A. (2010). The identification of framed messages in the New York State Smokers’ Quitline materials. Health Education Research, 25, 54-60. doi:10.1093/her/cyp041