Publication: American Behavioral Scientist

Field experiments in social psychology: Message framing and the promotion of health protective behaviors

(2004)
Center Authors: Salovey, P.

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In this article, the authors present the case for field experimentation in social psychology primarily by describing a program of research concerned with psychological aspects of health communication and persuasion. In particular, the authors are most interested in when and for whom are messages emphasizing the benefits of a health behavior (these are called gain- framed messages) more persuasive and motivating than messages emphasizing the costs of not engaging in a behavior (these are called loss-framed messages), and vice-versa.

Salovey, P., & Williams-Piehota, P. (2004). Field experiments in social psychology: Message framing and the promotion of health protective behaviors. American Behavioral Scientist, 47, 488-505. doi:10.1177/0002764203259293