The five-minute trick that helps Instagram’s CEO crush procrastination

The five-minute trick that helps Instagram’s CEO crush procrastination

QUARTZ | June 8, 2017

By Leah Fessler

Kevin Systrom may be CEO and co-founder of Instagram—but he’s still susceptible to procrastination. And so the 33-year-old billionaire has come up with a simple trick to tackle the tasks he tends to put off. “If you don’t want to do something, make a deal with yourself to do at least five minutes of it. After five minutes, you’ll end up doing the whole thing,” he recently told Axios when asked about his favorite life hack.

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